Public > BoothGuide > Volvo
1. [Preview Showing] all-new Volvo S40

The new Volvo S40 debuted at the Frankfurt Motor Show in September 2003. Undergoing a full model change from the existing S40, Volvo's new mid-sized model combines dynamic design with a luxuriousness befitting a premium automobile. The new sedan is Volvo's entry-level model developed to target younger buyers, and aims to become a forceful presence in this segment of the Japanese market. (Pricing and availability schedules for the Japanese market have not been finalized.)



Volvo Cars Japan
Shuwa-Kamiyacho Bldg. 11F, 4-3-13, Toranomon, Minato-ku, Tokyo 105-0001


Like Volvo's higher-end S60 and S80, all-new Volvo S40 continues Volvo design traditions, including the dynamic V-shaped bonnet, signature "Volvo bridge" side window line, wide shoulder lines, dark gray metallic vertically positioned radiator grill, flowing silhouette lines and sharp drop-off tail. The design helps to convey a vibrant sense of speed, eliciting the image of a comet. The expanded tread and wheel base not only create a dynamic, road-hugging performance and comfortable, stable ride, but also have proportions reminiscent of a sports car. The longer wheel base has allowed a wider rear door, enhancing passenger convenience. All-new Volvo S40 is slightly shorter than its predecessor, but is both wider and taller, creating more abundant cabin space. The cabin is surprisingly open in a way one wouldn't guess from the model's exterior appearance. Volvo designers have achieved this using the company's traditional cabin-forward design, the long wheel base, and a transverse engine installation.


The interior of the new Volvo S40 boasts a completely new design. The unique free-standing center console, designed following ergonomic principles, is completely independent of the dashboard, contributing to the interior spaciousness, even within the S40's compact body. The console functions as an important control panel for the driver.


Volvo developed all-new Volvo S40 with the aim of assuring a level of safety comparable to that of its higher-end models. All-new Volvo S40 includes a number of proprietary technologies that assure the degree of safety drivers have come to expect in a Volvo car. These include a rigid body, a redesigned front-end with patented multiple crumple zones, and an Intelligent Driver Information System (IDIS) which copes with the driving condition by computer.

[Power train]

The S40's new 2.4 liter or 2.5 liter five-cylinder in-line engine generates powerful torque even at low speeds for rapid acceleration. The engine's low vibration, smooth performance allows drivers to enjoy comfortable and sporty driving.

Although the S40 is designed with a compact body, it delivers high-end automotive quality and functions. Its exciting design and outstanding driving characteristics make it a strong competitor in its class.

2. Versatility Concept Car (VCC)

The Versatility Concept Car (VCC), now premiering in Japan, represents a view of the future of high-class estate from Volvo, long the estate standard-setter in the auto industry. Inspired by traditional Volvo designs, the VCC's exterior is immediately recognizable as a Volvo. Distinctive elements include slim vertical headlights comprising an arrangement of three light units that each orient in the direction of travel, a roof panel that incorporates solar panels, and a sideways opening rear door, which allows for the elimination of the B pillar, providing greater openness. The VCC also inherits a tradition of luxurious Scandinavian universal simplicity; the central console includes climate control and security functions only. The luggage space also utilizes high quality materials in every detail to create a high-class functional space that includes a power extendible load floor to assist loading and unloading of cargo. Appropriate for "a revolutionary vehicle, a vision of 10 years in the future," the VCC's innovative engine and transmission were designed for high fuel efficiency and include new turbo technology and direct starting and stopping, which reduces fuel consumption. Forming the in-car communications system, various wireless information terminals are located for convenient access by driver and passengers. The VCC also pushes the global leading edge of environmental technology with its roof-mounted solar panels that power the air conditioner even when the engine is stopped, and new Volvo technology called the Volvo Ambient Air Cleaner (VAAC), which absorbs two groups of harmful atmospheric pollutants emitted by other vehicles, hydrocarbons (HC) and nitrogen oxides (NOx). This is the first model to include the VAAC system. The VCC is the ultimate concept car hinting at the kind of elegance and quality that Volvo's V range promises for the future.

3. 2004 Models
S60 Series

Volvo S60 became popular as a new breed of mid-sized sports saloon following its release in 2001 for its unique shape called a four-door sports coupe, dynamic handling thanks to the wide tread & short length body proportion and typical Volvo practicality. The release of Volvo S60 has, in a positive sense, cleared away the long-standing image that "Volvo equals estate car." The 2004-model has five grades: the S60, S60 2.4, S60 2.5T, S60 AWD, and S60 T-5 Sport. The main differences from the 2003-model are; the engine capacity increase of the FF drive light-pressure turbo (2.5T) with an improvement by 9hp in horsepower and 12% increase in torque with the change to a cleaner excellent low-emissions certified vehicle, newly designed door mirrors, Bi-Xenon headlights option (T-5/standard), further color-coordinated interior and chrome-ring instrument panel meters.

S80 Series

The 2004-model S80 was undertaken the first major redesign, making some 700 improvements under a theme of "intelligent refreshment." The aim was to make further refinements and improvements in quality befitting a flagship model. "We put the kind of care and attention into this that a technician does in cutting a diamond," said Chief Designer Steve Harper. The design team sought to retain all of the original attractiveness, extending to each quality detail of the interior and exterior without compromising. The exterior is elegantly adorned with chrome molding, while its interior offers top-of-the-line comfort and hospitality in addition to Volvo's established reputation for safety and environmental features.

V70 Series

Volvo V70 has earned a global reputation as being the pinnacle of the estate car format, incorporating know-how acquired over the fifty years since the debut of Volvo's first estate, "the Duett." The 2004-model has five grades: the V70, V70 2.4, V70 2.5T, V70 AWD, and V70 T-5 Sport. The main differences from the 2003-model are; the engine capacity increase in FF drive light-pressure turbo (2.5T) with an improvement by 9hp in horsepower and 12% increase in torque with the change to a cleaner excellent low-emissions certified vehicle, newly designed door mirrors, Bi-Xenon headlights option (T-5/standard), further color-coordinated interior and chrome-ring instrument panel meters, "Sports Plus Package" newly available for T-5 Sport.

XC70 Series

Volvo XC70, a unique model adopting the characteristics of an estate car and SUV focusing on outdoor people, is geared for those Volvo estate car aficionados with particularly active lifestyles. With the debut of Volvo XC90, Volvo changed the name in a move to build an XC range. Electronic control AWD system was adopted from the 2003-model, delivering a dramatic enhancement of performance. The 2004 model features newly designed door mirrors, Bi-Xenon headlights, and an entry-grade steering wheel with built-in audio control function that, combined with a luxurious yet rugged exterior, realize a unique, more stylish model.

XC90 Series

Volvo XC90 draws on Volvo's fifty years of expertise in building estate cars and incorporates the latest in safety and environmental technology. The series launched in Japan in May 2003. Despite being Volvo's first real SUV, Volvo XC90 is already leading the way for the next generation of SUVs with its array of uniquely Volvo features such as highly efficient engines and electronic control AWD system for outstanding driving performance, world-first safety features for roll-over accidents (the weak spot of SUVs) and crash compatibility with on-coming vehicles and pedestrians. Volvo XC90 delivers the same handling and comfort one would expect from a high-end saloon car in any road conditions. Three rows of facing forward seven seats show its cabin utility by a wide choice of seat arrangements. It also boasts environmental performance of the highest level in its class and has been certified as an excellent low-emissions vehicle. Volvo XC90 concept let its owners, together with friends and family, co-exist with nature as well as urban driving. These distinctive features have won recognition around the world, and XC90 has already won over 25 prestigious awards in Europe, North America and Japan, including the Truck of the Year in North America and the Sport/Utility of the Year 2003.

C70 Series

Volvo C70 Cabriolet has advanced safety features, a powerful engine, and the ability to seat four adults in distinctive comfort. Its safety equipment is of a caliber you would only expect in a convertible of particular excellence and includes a Roll-Over Protection System (ROPS) and a Side Impact Protection System structure with reinforcing horseshoe member. Thanks to the color variation increase in the 2004-model, customers can now color-coordinate their car by choosing from eleven exterior colors, six upholstery variations, two types of wood paneling, and three colors for the soft convertible top. C70 has luxury equipments as standard such as high-end leather seat upholstery and a powerful premium sound audio system for a total of 400W of crisp with high-quality sound by a Danish speaker system from Dyna Audio.

Public > BoothGuide > Volvo