Public > BoothGuide > Mazda

Since the introduction of a brand strategy as a core business objective in 1997, Mazda Motor Corporation has been aggressively promoting emotional connections with target customers by leveraging its brand expressed as "Stylish, Insightful, and Spirited."
Mazda introduced its brand message "Zoom-Zoom" at the 2001 Tokyo Motor Show. It is Mazda's intention to deliver "exciting and exhilarating driving experiences" to people who remember the love of motion as a child, backed by Mazda's corporate culture of creativity and innovation.
With the theme "Zoom-Zoom to the future," Mazda showcases the continually evolving Mazda brand and the future of "Zoom-Zoom" at the 2003 Tokyo Motor Show. You will see further innovations in the Zoom-Zoom spirit that has been embodied by consecutive successes of next generation products ·the Atenza, Demio and RX-8, as well as the newly introduced Axela. In addition, you will see a glimpse of Mazda's future products that are based on these successes.
To allow visitors to fully experience the world of "Zoom-Zoom to the future," Mazda has endeavored to express the Mazda brand in every aspect of its booth. Designed around a main stage, the three-dimensional layout naturally guides visitors around the stand. Illuminated screens that envelop the booth with a soft yellow light and the bamboo flooring are part of Mazda's globally aligned design concept.



Mazda Motor Corporation
Head Office 3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670
Tokyo Headquarters 1-1-7 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011


Three concept cars are displayed on the main stage. The surrounding exhibition area is divided into three areas representing Mazda's brand attributes of Stylish, Insightful and Spirited. Each of these areas displays related vehicles and technology exhibits. The Spirited area facing the main path displays Mazda's sports car line-up, while the Insightful area on the second level exhibits Mazda's RV series along with environmental and safety technologies. The recently launched Mazda Axela and other passenger vehicles are displayed in the Stylish area in front of the main stage.
The team at Mazda is committed to delivering products that remind customers of "the love of motion experienced as a child," and further benefit society through innovative technologies.
Stay tuned for more on the continuously evolving Mazda brand and the future of "Zoom-Zoom."

Mazda IBUKI [Reference exhibit (prototype)]
Mazda IBUKI, a further evolution of Mazda' Stylish, Insightful and Spirited DNA, takes the roadster concept of "the oneness between car and driver" to its logical conclusion, presenting the ultimate statement of a near-future lightweight sports convertible. Our aims were "The absolute in driving pleasure that a lightweight, open-top sports car can offer," "Support of driving functions with an advanced design that maintains genuine roadster identity" and "Comfort and safety with the top down."
Essential to the success of Mazda IBUKI is a super front-midship layout that places all major components within the wheelbase, even with an in-line four-cylinder engine. Compared with the layout in the Mazda Roadster/MX-5, the engine is positioned about 400mm further to the rear, made possible by locating the air conditioner unit behind the seats. Thanks to the super front-midship layout, yaw inertia moment has been greatly reduced to achieve the all-important "oneness between car and driver."

In addition, unique construction featuring upper and lower backbone frames and lightweight materials employed at every strategic point achieves high rigidity comparable to that of a closed body structure, while maintaining the extremely low weight demanded of a sports car.
Mazda IBUKI is powered by a new, lightweight and compact MZR 1.6-liter in-line four-cylinder direct-injection engine equipped with Sequential Valve Timing & Lift for intake and exhaust valves. Also included is a hybrid motor that partly serves to control engine vibration, allowing use of a lighter flywheel for heightened response.
Mazda IBUKI's exterior styling features an oval body shape which evokes a look of tension in repose, and the 18-inch wheels and tires at the four corners of the body accentuate the car's well-planted stance. The body form clearly communicates the snug yet comfortable fit both driver and passenger enjoy, and its front and rear views inherit the familiar look of the first-generation roadster married to a more futuristic design.
Inside, the passenger seat's integration with the body clearly establishes the unity between interior and exterior, while the air conditioner unit behind the seats allows independent spot cooling for more efficient climate control during open-top driving. What's more, a four-point active roll bar built into the front pillars and rear cowl section instantly lifts up under impact sensor control to protect occupants in the event of a rollover.

Mazda KUSABI [Reference exhibit (prototype)]
Mazda KUSABI is based on the concept of a new "everyday sports compact" offering totally different values from its conventional counterparts. The compact market segment is directly linked to such benefits as environmental protection, energy conservation and ease-of-use in today's congested urban areas. In addition to its typical segment advantages of being compact, economical and ecologically sound, Mazda KUSABI is distinguished by outstanding design and exciting performance, realizing yet another fresh development of Mazda's Zoom-Zoom spirit.
The simple, solid exterior design with short front and rear overhangs presents an emphatically contoured form that immediately communicates an aggressive, sports-car look and the wedge-shaped cabin is the inspiration for the name - kusabi means wedge in Japanese.

The interior includes a comfortable 2+2 cabin with a practical luggage space; an instrument panel integrated with the high-rigidity annular aluminum frame giving a robust, sporty ambience to the cabin; and an innovative swing seatback design that allows the front seats to be swivelled towards the center for easier access to the rear.
The Twin-Lift Hatchback design features dual hatches with two opening modes: a longitudinal hinge in the center of the roof allows individual opening of the hatches, or they can be opened together in the conventional hatchback manner. This unique structure enables easy loading and unloading according to size and shape of luggage.
Mazda KUSABI easily achieves the levels of driving excitement expected of a Mazda sports car thanks to a minimized yaw inertia moment, a high-rigidity body featuring an aluminum frame, and the same highly-evaluated suspension system as Demio/Mazda2. The MZR 1.3-liter, supercharged engine with intercooler and dual S-VT delivers powerful performance even in the low-rpm range, and a newly-developed starter and idle-stop mechanism enable "silent start" for smooth starting/stopping and higher fuel efficiency. Six-speed Automatic Shift Manual transmission offers responsive shift feel and improves fuel efficiency.

Mazda WASHU [Reference exhibit (prototype)]
Mazda WASHU is an innovative six-seat concept model that embodies Mazda's Zoom-Zoom spirit and offers values not found in today's multi-purpose vehicles.
Wide and low proportions give the body exceptionally sporty looks, and the relatively low overall height of 1,570 mm creates a sleek side view. In total, the uninterrupted exterior form reveals in light and shade a message of high dynamic performance and modernity.
The interior incorporates concepts and forms found in traditional Japanese architecture aimed at creating a visual expression of structure, with the passengers as the main consideration. Exposed structures such as the bold B-pillars are striking to the eye and come together in a coordinated and secure overall image.
Versatile seat arrangements for one to six occupants and a flat floor give the cabin comfort and flexibility, while "Airplane doors" offer wide openings and extend into the roof to allow virtually upright entry and exit.

Mazda WASHU features a host of advanced technologies. The deployable instrument panel is equipped with a retractable steer-by-wire steering wheel that further enhances ease of entry and exit and also offers improved security. The large eight-inch LCD multi-information display is controlled by a trackpad, and video monitors show the area around and behind the vehicle, eliminating the need for room and side mirrors.

Mazda Axela/Mazda3
Following Atenza/Mazda6, New Demio/Mazda2 and Mazda RX-8, Axela/Mazda3 is the fourth member of Mazda's new-generation line-up, and incorporates all the outstanding merits and lessons learned in the development of the previous three. With its world-class dynamic performance, prominent design, high-level craftsmanship and package, and outstanding safety, Axela/Mazda3 sets an entirely new standard for compact cars.
1.5-liter, 2.0-liter or 2.3-liter variants of the new MZR engine series offer exhilarating acceleration and are teamed with a suspension system from the class above, high-performance brakes and an ultra-rigid body to deliver sporty and enjoyable driving for all.

The bold design is attractive from the very first glance, while its refined sophistication continues to please the eye over time. The four- and five-door versions have noticeable design differences, yet both fascinate with their style. And Mazda's unique craftsmanship realizes a new standard of quality which blends sporty excitement with comfort that delights all the senses.
Mazda Axela/Mazda3's unprecedented values are given concrete form in a package designed for true versatility, with world-class safety thanks to further advances in the high-rigidity safety body, and superbly clean performance proven by the Japanese "U-LEV" certification given for all models.

Mazda Roadster Turbo [Reference exhibit (Vehicle soon to be available)]
In answer to the demands of Roadster enthusiasts worldwide for different ways to enjoy their vehicle, Mazda continues to explore new possibilities for the genre. The Roadster Turbo is a high-performance model squarely aimed at drivers who demand extra power.
The turbocharged 1.8-liter DOHC engine assures plentiful power in reserve at high speed, while the high compression ratio also delivers ample low-end torque for smooth and effortless driving. To handle the extra power from the turbocharger, drivetrain components are all optimized and the radiator has an increased core volume. The low-slung suspension system is exclusively tuned with specially-valved silver-painted Bilstein shock absorbers and red-painted coil springs. Exterior styling features a sharply-shaped air intake in the front bumper and exclusive aerodynamic parts, and interior details include red stitching on the seat and door trims ·all features that enhance Mazda Roadster Turbo's high-performance image.
Mazda RX-8 Hydrogen RE [Reference exhibit (prototype)]

This technological concept vehicle powered by the Mazda RENESIS hydrogen rotary engine is now undergoing running tests.
Mazda has developed the hydrogen version of the RENESIS as one of our solutions to satisfy both environment-friendliness and Zoom-Zoom driving pleasure. It is the ultimate expression of a power unit that enables clean emissions and exhilarating performance at the same time.
This dual-fuel engine runs on either hydrogen or gasoline and is a viable interim alternative that Mazda believes will be instrumental in promoting increased use of hydrogen fuel.
Combining Mazda's matured hydrogen-energy technologies and the new-generation RENESIS rotary engine, the RENESIS hydrogen RE employs a host of unique innovations. Dual electronically-controlled injectors per rotor enable direct hydrogen injection into the intake chambers for greater combustion efficiency.


RX-8 Hydrogen RE is also the focus of a variety of environmental protection technologies in areas other than the engine. The list includes improved aerodynamics, optimized tire characteristics, weight reduction, water-based paint with lowered organic solvents emissions, cellulose-based plastic interior parts, and low-friction brakes and hub bearings for reduced power loss.

Future systems of the hydrogen rotary engine

Based on the RENESIS hydrogen rotary engine used in the RX-8 Hydrogen RE, Mazda will develop new, more efficient systems which employ Mazda's hybrid system and a turbocharger with electric motor assistance.
The hybrid motor system automatically stops the engine when the vehicle is stationary (idle stop), assists engine torque at low rpm, recoups braking energy to charge the battery, and enhances fuel efficiency.
The electric-motor assist turbo system enables lean combustion at all engine speeds thanks to an electric motor which operates to assist the turbocharger and increase induction efficiency at low rpm.

MZR 2.0 PZEV engine

This gasoline engine fitted to the Axela/Mazda3 for the US market is so clean it clears PZEV (Partial Zero Emissions Vehicle) standards ·the world's strictest emissions standard for gasoline engines-adopted by "Green States" in the US.

New MZR-CD engine

This newly-developed, next-generation diesel engine achieves a superb balance between power, fuel efficiency and quietness. Innovative technologies such as a catalyzed diesel particulate filter and improved fuel efficiency achieve a steep reduction in emissions of PM and NOx, and black smoke is reduced to virtually zero.

Pre-crash safety technologies

These advanced technologies include front and rear sensors for crash prediction, and advanced measures to minimize harm to occupants in the event of a collision. When an accident is predicted, the system automatically tightens the seatbelts, applies the brakes and adjusts headrest position.

Safe-driving support with regard to fatigue

Safe-driving support includes measures such as route-selection suited to the driver? driving style and how he/she experiences the burden of driving, and appropriate delivery of information and alerts in accordance with driver fatigue as measured in real time by a new algorithm.

  • Mazda IBUKI [Reference exhibit (prototype)]
  • Mazda KUSABI [Reference exhibit (prototype)]
  • Mazda WASHU [Reference exhibit (prototype)]
  • Mazda Axela Sport
  • Mazda Axela Sedan
  • Mazda Roadster Turbo [Reference exhibit (Vehicle soon to be available)]
  • Mazda RX-8 Hydrogen RE [Reference exhibit (prototype)]
  • Mazda RX-8
  • Mazda RX-8 equipped with MAZDASPEED accessory parts [Reference exhibit (Vehicle soon to be available)]
  • Mazda Atenza Sport
  • Mazda Atenza Sedan
  • Mazda Atenza Sport Wagon
  • Mazda Demio e-4WD [Reference exhibit (Vehicle soon to be available)]
  • Mazda Demio
  • Mazda Demio-i
  • Mazda MPV
  • Mazda Premacy
  • Mazda Tribute [Reference exhibit (Vehicle soon to be available)]
  • Mazda AZ Wagon
Public > BoothGuide > Mazda