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Invitation to the Kia Motors Booth

Kia Motors: A Company on the Move

With a full range of vehicles in its lineup and an array of exciting new models scheduled for the next few years, the Kia brand is rapidly gaining a world-class reputation and Kia is determined that this is just the beginning.
Established in 1944, Kia is the oldest vehicle manufacturer in Korea. A driving force behind the Korean automotive industry, Kia has been instrumental in propelling the country to fifth in the world in terms of total automotive production.
The company produced Korea's first truck in 1971 and first passenger car - the Brisa - in 1974. In 1975 the company also became the first Korean exporter of motor vehicles, when the Brisa was sold in Greece and the Middle East.



231 Yangjae-dong, Seocho-gu, Seoul 137-938, Korea


Other Kia innovations include the first gasoline and diesel engines produced in Korea and the country's first integrated automobile production line.
Today, Kia manufactures and sells more than one million cars per year - making the company a little larger than Mazda. Kia accounts for 37% of the total production capacity of the Hyundai Automotive Group, the world's seventh largest automobile manufacturer.
Kia Motors is raising the profile of its brand worldwide thanks in part to an increased focus on developing a "young, sporty, friendly" image of the brand while maintaining its reputation as a customer driven value manufacturer.
Complementing these efforts are Kia's sports marketing activities such as the sponsorship of the Australian Tennis Open and the Davis Cup tournament - cementing Kia's place on the global sporting scene.
With the distinction of being one of the fastest growing automotive brands in the world backed by a range of new products that are redefining many of the segments in which they compete, it is clear that Kia is a company on the move.

Outline of Vehicles to be Exhibited
1. Sorento (reference model)

From its very inception, the award winning Sorento 4x4 SUV was intended to be Kia's brand-leading vehicle. The company has invested more time and resources into the vehicle than any other car in its history.
The Sorento has been a runaway success since being introduced in March 2002, generating positive media and consumer reports around the world. Indeed, so popular is the car that it is now Kia's top global seller.
Designed with input from Kia customers around the world and in collaboration with some of the top names in the automotive industry, the Sorento was styled with the sophisticated consumer in mind and is targeted at motorists who are looking for a well apportioned crossover vehicle that combines the ruggedness of the off-road with the comfort and smooth ride of a top-class sedan.


  • Overall length: 4,567 mm; Overall width: 1,863 mm; Overall height: 1,730 mm
  • Engine: 2.5-liter common-rail diesel
  • Transmission: 4-speed automatic gearbox
  • Drive system: 4-wheel drive/Front-wheel drive
2. Opirus (reference model)

The Opirus is the new pinnacle of the Kia range. It represents a significant new move for Kia Motors as the company introduces a top-of-the-range passenger car onto the international market for the very first time.
Never before has a Korean car offered customers such a comprehensive range of sophisticated safety and driving technologies.
Kia adopted a refined Neo-Classical theme for the creation of its new flagship model. Elegant lines, with well-balanced proportions give the five-meter, 5-seater sedan timeless exterior styling to envelop and protect the luxurious comfort and innovative technologies within.
The Opirus demonstrates that Kia's reputation for providing a great deal of car at a real value price is not restricted to high volume family models.


  • Overall length: 4,979 mm; Overall width: 1,850 mm; Overall height: 1,486 mm
  • Engine: 3.5-liter V6 gasoline
  • Transmission: 5-speed automatic gearbox with sequential manual mode
  • Drive system: Front-wheel drive
3. KCV-3 (concept car)

Designed at Kia's Namyang R&D Centre in Korea by Jae-Rim Lee, the KCV-3 is a small coupe convertible that provides an idea of the styling and features that Kia plans for its upcoming range of cars.
Combining the best technologies available on the market today with European styling, the KCV-3 was built by Heuliez in Paris.
Aimed at customers aged between 20 and 30, the KCV-3 plays very much to Kia's appeal to the Y-generation - the successor to Generation X - who are sensitive to price and style and prefer cars that reflect their individuality and are fun to drive.
The KCV-3 exemplifies Kia's brand values with an unmistakably forward looking design complimented by a full range of safety and convenience features.


  • Overall length: 4,100 mm; Overall width: 1,820 mm; Overall height: 1,360 mm
  • Engine: 2.0-liter in-line 4 cylinder
  • Transmission: 4-speed automatic gearbox
  • Drive system: Front-wheel drive
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