TOKYO MOTOR SHOW

The 39th Tokyo Motor Show 2005 Visitor Survey Results

General Public Wheelchair Users
Visitors from Overseas Members of the press

General Public

1. Summary

  1. 1) Visitor profile
    • The male-to-female ratio for visitors was the same as the previous show, while average age went up.
  2. 2) Visit details
    • The top five sources of information for the Show were the same as the previous show. Among those, the number of people who "saw the Tokyo Motor Show website" rose slightly, and those who "heard about it from other Internet websites" also increased.
  3. 3) Main purpose of visit
    • The number one and two main purposes of visiting were in the same order as previously.
    • Among special exhibits, visitors most wanted to see the "Special Exhibit to Commemorate the 50 Years of the Tokyo Motor Show."
    • More people were able to achieve their main purpose of visiting; the reason of "too crowded to really see well" for not achieving purpose of visit decreased significantly.
  4. 4) Special events and measures
    • Positive reactions ("very satisfied" and "somewhat satisfied") toward the special exhibits were high overall.
  5. 5) Extended dates and next show
    • Regarding the extended dates, 70% responded that "the length was good," while almost 30% indicated "would like it to be even longer."
    • Almost 90% expressed interest in attending the next "Integrated Show."

2. Survey Outline

Sample Visitors between 15 and 69 years of age
Method Interviewed by staff after viewing exhibit, opinions solicited, and forms filled in
Period Saturday, October 22 through Sunday, November 6 (16 general public days)
Sample extraction method Stratified sampling method based on visitor observation data
Number of samples 1,615

3. Survey Results

1) Sample Attributes

(1) Gender

[Unit: %]


39th Show 37th Show
Male 78.3 77.7
Female 21.7 22.3

(2) Age

[Unit: %]


39th Show 37th Show
Lower (15 to 29 yrs) 32.4 38.7
Middle (30 to 49 yrs) 50.0 48.0
Upper (50 to 69 yrs) 17.6 13.3
Average age 36.7 yrs old 35.0 yrs old
2) Visit Details

(1) Number of visits to the show

[Unit: %]


39th Show 37th Show
First visit 28.3 28.8
2 to 3 visits 30.0 31.2
4 to 5 visits 20.5 20.0
6 to 10 visits 13.3 13.0
11 to 15 visits 3.6 3.3
16 to 20 visits 1.7 2.0
21 visits or more 2.7 1.7
Average number of visits 4.53 visits 4.24 visits

(2) Source of information (Top 10)

[Unit: %]


39th Show 37th Show
Saw magazine advertisement 25.1 29.5
Through the news on TV or radio 24.3 23.4
Saw the Tokyo Motor Show website 20.9 20.3
Saw newspaper advertisement 17.3 21.2
Heard from friends or acquaintances 17.0 22.0
Company or work-related 16.5 19.9
Saw newspaper or magazine article 16.0 19.6
Heard about it from other Internet websites 9.7 7.0
Saw transit advertisement such as hanging poster or poster above window 8.4 10.4
Saw poster or pamphlet 8.4 9.1

(3) Final source of transportation for reaching venue

[Unit: %]


39th Show 37th Show
JR Keiyo Line 47.0 44.3
JR Musashino Line (direct) 4.3 5.9
JR Sobu Line 3.5 3.4
Keisei Chiba Line 1.1 0.9
Train total 56.0 54.6
Private Vehicle 37.7 38.9
Motorcycle 1.9 3.0
Bicycle 1.0 0.3
Walked 0.5 0.6
Other 2.8 2.8

(4) Time of entry at venue

[Unit: %]


39th Show 37th Show
9:00 – 9:59 17.9 11.3
10:00 – 10:59 31.1 34.1
11:00 – 11:59 17.5 16.8
Total of visitor morning arrivals 66.6 62.2
12:00 – 12:59 12.2 12.1
13:00 – 13:59 7.1 10.8
14:00 – 14:59 6.6 7.3
15:00 – 15:59 5.1 5.4
16:00 and after 2.5 2.1
Average time of arrival 11:20 11:31
3) Purpose of visit

[Unit: %]


39th Show 37th Show
To see specific vehicles 72.5 73.2
To learn about the latest technologies 35.9 35.8
To enjoy the show 27.6 30.3
To gather information for my work or studies 17.9 24.0
To learn about automobile parts 13.1 17.4
To see new special events 10.7 12.3
Other 4.8 4.2
4) Degree of achievement of main purpose of visit

[Unit: %]


39th Show 37th Show
Fully achieved(+2) 27.8 90.2 24.1 87.2
More or less achieved(+1) 62.4 63.1
Can’t say( 0) 6.3 8.0
Not really achieved(-1) 3.1 3.5 4.3 4.8
Not at all achieved(-2) 0.4 0.5
Score (Weighted average of points above) 1.14 1.06
5) Reasons for not achieving main purpose of visit

[Unit: %]


39th Show 37th Show
Too crowded to really see well 33.3 66.7
Couldn’t acquire explanations and/or information anticipated 28.1 17.4
Inadequate vehicles and/or parts that I wanted to see 22.8 24.6
Exhibits were not creative enough 10.5 11.6
Couldn’t sit in or touch some of the exhibited vehicles 8.8 14.5
Other 17.5 17.4
6) Intent to study for new vehicle purchase

[Unit: %]


39th Show 37th Show
Definite intent(+2) 27.1 62.5 23.5 60.5
Moderate intent(+1) 35.4 37.0
Can’t say( 0) 14.3 13.6
Little intent(-1) 10.6 23.1 13.9 25.9
No intent whatsoever(-2) 12.6 12.0
Score (Weighted average of points above) 0.54 0.46
7) Degree of awareness/use of special events and measures

(1) Degree of use

[Unit: %]


Actually used Knew, but didn’t use Didn’t know /
didn’t use
Special Exhibit to Commemorate 50 Years of the Tokyo Motor Show 52.3 14.4 33.3
Clean Energy Vehicles Test Ride 5.6 43.8 50.6
Symposium 1.1 22.2 76.7
Carrozzeria Exhibit 42.6 21.9 35.5
Festival Park 9.5 23.7 66.8
Kids Motorcycle Sports School 1.1 29.3 69.6
TOKYO MOTOR SHOW QUICPay 1.7 12.9 85.4
Priority Seats 8.3 19.8 71.9

(2) Degree of satisfaction among users

[Unit: %]


Very
satisfied
(+2)
Somewhat
satisfied
(+1)
Can’t say
(±0)
Not very
satisfied
(-1)
Completely
dissatisfied
(-2)
NA Score
Special Exhibit to Commemorate 50 Years of the Tokyo Motor Show 33.7 52.2 11.1 2.7 0.1 0.1 1.17
Clean Energy Vehicles Test Ride 44.0 40.7 11.0 3.3 1.1 - 1.23
Symposium 29.4 41.2 17.6 11.8 0.0 - 0.88
Carrozzeria Exhibit 31.3 50.0 15.4 2.8 0.3 0.3 1.09
Festival Park 38.6 45.8 14.4 1.3 0.0 - 1.22
Kids Motorcycle Sports School 22.2 38.9 27.8 5.6 5.6 - 0.67
TOKYO MOTOR SHOW QUICPay 48.1 44.4 7.4 0.0 0.0 - 1.41
Priority Seats 60.4 29.9 9.0 0.0 0.0 0.7 1.52
8) Feedback on 16-day length including three weekends

[Unit: %]

The length was good 71.2
Would like it to be even longer 27.1
Other 1.7
9) Desire to visit next “Passenger Cars & Motorcycles” show

[Unit: %]

Definitely want to visit (+2) 60.0 87.2
Want to visit (+1) 27.2
Not sure (0) 8.6
Don't really want to visit (-1) 3.2 4.1
Don't want to visit at all (-2) 0.9
Score (Weighted average of points above) 1.42

<*Ratio of males and females>

Year Show Format Percentage of males Percentage of females
2005 39th Passenger Cars & Motorcycles 78.3 21.7
2004 38th Commercial & Barrier-free Vehicles 74.8 25.2
2003 37th Passenger Cars & Motorcycles 77.8 22.2
2002 36th Commercial Vehicles 82.8 17.2
2001 35th Passenger Cars & Motorcycles 77.7 22.3
2000 34th Commercial Vehicles 82.3 17.7
1999 33rd Passenger Cars & Motorcycles 78.2 21.8

Visitors from Overseas

1. Summary

Visitors to the Tokyo Motor Show from abroad accounted for 4.2% of total attendees. Among them, 80% were male. By area, Asia was top with 41%, followed by Europe with 22.2%. The largest ratio by country was Korea with 12.7%. Besides Korea, three other Asian countries were in the top ten: China, India, and Malaysia.

2. Survey Outline

Sample Men and women from the general public, excluding exhibitors and organizers
Method Survey takers interviewed, solicited opinions, and filled in a survey of people passing through the exit gates.
Period Wednesday, October 26 through Tuesday, November 1 (7 general public days)
Sample extraction method Random sampling of people passing through exit gates
Number of samples 17,953

3. Survey Results

(1) Attendance ratio/ Visitors from overseas

[Unit: %]

Japanese 95.5
Visitors from Overseas 4.2
Unknown 0.3

(2) Gender

[Unit: %]

Male 80.8
Female 19.2

(3-1) Attendance ratio/ Visitors from overseas on weekdays

[Unit: %]

Japanese 96.0
Visitors from Overseas 3.8
Unknown 0.2

(3-2) Attendance ratio/ Visitors from overseas on weekend

[Unit: %]

Japanese 95.0
Visitors from Overseas 4.7
Unknown 0.3

(4) Breakdown of foreign attendants by region (%)

[Unit: %]

Asia 41.0
Europe 22.2
North, Central America, and Caribbean nations 15.0
South America 13.4
Oceania 5.0
Northern Eurasia 2.5
Africa 1.0

(5) Breakdown of foreign attendance: top 10 countries

[Unit: %]

1 Korea 12.7
2 USA 10.3
3 Brazil 10.1
4 China 7.4
5 Germany 5.5
6 UK 4.8
7 France 3.7
7 India 3.7
9 Australia 3.6
10 Malaysia 3.0

Wheelchair Users

1. Summary

  1. 1) Visitor profile
    • For the male-to-female ratio, males increased, while females decreased. Average age has dropped.
  2. 2) Visit details
    • Regarding sources of information, "saw the Tokyo Motor Show website" and "saw magazine insert" were top.
    • The number of visitors entering from the East Gate (arriving by train) increased.
  3. 3) Main purpose of visit
    • The top four main purposes of visiting were in the same order as previously.
    • Degree of achievement for main purpose of visit decreased slightly.
  4. 4) Care for wheelchair users
    • Positive evaluations (extremely good and fairly good) of admission route and staff responsiveness decreased.
    • Positive evaluations of the barrier-free level in the venue increased.
  5. 5) Special events and measures
    • Positive reactions ("very satisfied" and "somewhat satisfied" toward the special exhibits were very high overall. (Only three people experienced the Vehicle Test Rides)
  6. 6) Desire to visit the next show
    • Almost 90% expressed interest in attending the next "Integrated Show," while zero said they wouldn't attend.
    • If a "Special Viewing" is held next time, almost 100% would like to attend.

2. Survey Outline

Sample Male and female wheelchair users from the general public between 15 and 69 years of age
Method Interviewed by staff after viewing exhibit, opinions solicited, and forms filled in
Period Special viewing for people in wheelchairs at 1-6 PM Thursday, October 20
Number of samples 108 (Reference: Total number of wheelchair users: 327 / Total number of accompanying persons: 399)

3. Survey Results

1) Sample Attributes

(1) Age

[Unit: %]


39th Show 37th Show
Lower (15 to 29 yrs) 16.7 12.6
Middle (30 to 49 yrs) 64.8 63.2
Upper (50 to 69 yrs) 18.5 24.2
Average age 39.9 yrs old 40.7 yrs old

(2) Place of residence

[Unit: %]


39th Show 37th Show
Tokyo 27.8 27.4
Chiba 15.7 32.6
Saitama 13.0 7.4
Kanagawa 12.0 17.9
Greater Metropolitan area total 68.5 85.3
Kanto region total 77.8 88.4
Other than Kanto region total 22.2 11.6
2) Visit Details

(1) Source of information (Top 10)

[Unit: %]


39h Show 37th Show
Saw the Tokyo Motor Show website 36.1 26.3
Saw magazine insert 33.3
Heard from friends or acquaintances 15.7 17.9
Saw magazine advertisement 13.9 12.6
Through the news on TV or radio 13.0 4.2
Saw newspaper advertisement 8.3 1.1
Heard about it from other Internet websites 6.5 8.4
Heard from automobile dealer or sales staff 4.6 5.3
Saw newspaper or magazine article 2.8 5.3
Company or work-related 2.8 6.3

(2) Entrance gates used

[Unit: %]


39h Show 37th Show
West Gate 81.5 91.6
East Gate 11.1 4.2
Other 7.4 4.2

(3) Time spent at show

[Unit: %]


39th Show 37th Show
Less than 2 hrs. 15.7 12.6
2 hrs. - 2 hrs. 59 min. 24.1 14.7
3 hrs. - 3 hrs. 59 min. 25.0 32.6
4 hrs. - 4 hrs. 59 min. 27.8 29.5
5 hrs. - 5 hrs. 59 min. 6.5 9.5
6 hrs. - 6 hrs. 59 min. 0.9 0.0
7 hrs. or more 0.0 1.1
Average time at show 3 hrs. 23 min. 3 hrs. 37 min.
3) Main purpose for visiting Tokyo Motor Show

[Unit: %]


39th Show 37th Show
To see specific vehicles 83.3 80.0
To learn about the latest technologies 32.4 35.8
To enjoy the show 30.6 21.1
To learn about automobile parts 16.7 14.7
To gather information for my work or studies 14.8 8.4
To see the new special events 14.8 9.5
Other 2.8 5.3
4) Degree of achievement of main purpose of visit

[Unit: %]


39th Show 37th Show
Fully achieved(+2) 22.2 86.1 36.8 90.5
More or less achieved(+1) 63.9 53.7
Can’t say( 0) 7.4 5.3
Not really achieved(-1) 6.5 6.5 4.2 4.2
Not at all achieved(-2) 0.0 0.0
Score (Weighted average of points above) 1.02 1.23
5) Degree of awareness/use of special events and measures

(1) Degree of use

[Unit: %]

  Actually used Knew, but didn’t use Didn’t know /
didn’t use
Special Exhibit to Commemorate 50 Years of the Tokyo Motor Show 47.2 21.3 31.5
Clean Energy Vehicle Test Rides 2.8 67.6 29.6
Carrozzeria Exhibit 37.0 34.3 28.7

(2) Degree of satisfaction among users

[Unit: %]


Very
satisfied
(+2)
Somewhat
satisfied
(+1)
Can’t say
(±0)
Not very
satisfied
(-1)
Completely
dissatisfied
(-2)
Score
Special Exhibit to Commemorate 50 Years of the Tokyo Motor Show 29.4 64.7 5.9 0.0 0.0 1.24
Clean Energy Vehicle Test Rides The three who rode commented respectively, "very satisfied," "somewhat satisfied," and "can't say"
Carrozzeria Exhibit 27.5 55.0 17.5 0.0 0.0 1.10
6) Care for Wheelchair Visitors

(1) Evaluation of entrance gate staffing and response

[Unit: %]


39th Show 37th Show
Extremely good(+2) 31.5 77.8 50.5 88.4
Fairly good(+1) 46.3 37.9
Can’t say( 0) 12.0 4.2
Not very good(-1) 10.2 10.2 7.4 7.4
Not good at all(-2) 0.0 0.0
Score (Weighted average of points above) 0.99 1.32

(2) Barrier-free level in the venue

[Unit: %]


39th Show 37th Show
Extremely good(+2) 22.2 77.8 27.4 71.6
Fairly good(+1) 55.6 44.2
Can’t say( 0) 8.3 9.5
Not very good(-1) 12.0 13.9 17.9 19.0
Not good at all(-2) 1.9 1.1
Score (Weighted average of points above) 0.84 0.79
7) Desire to visit next “Passenger Cars & Motorcycles” show

[Unit: %]

Definitely want to visit (+2) 65.7 93.5
Want to visit (+1) 27.8
Not sure (0) 6.5
Don't really want to visit (-1) 0.0 0.0
Don't want to visit at all (-2) 0.0
Score (Weighted average of points above) 1.59
8) Desire to apply for the next show's special viewing for people in wheelchairs

[Unit: %]

Definitely want to visit (+2) 88.0 98.2
Want to visit (+1) 10.2
Not sure (0) 1.9
Don't really want to visit (-1) 0.0 0.0
Don't want to visit at all (-2) 0.0
Score (Weighted average of points above) 1.86

Press Center Users

Over the two press days (October 19-20), a total of 13,300 members of the press (10,000 domestic and 3,300 foreign) visited the show, of which 8,264 (6,009 domestic and 2,255 foreign) made use of the Press Center. A questionnaire was sent online to members of the press after the show and they were asked to rate the Press Center facilities and services and compare the show against motor shows in other countries.

  • Coverage: Press Center users
  • No. of Respondents: 817 in total (702 domestic, 115 foreign)

Press Center facilities and services

Item Satisfactory Adequate Unsatisfactory Didn't use/NA
Overall assessment Domestic
Foreign
34%
53%
39%
37%
6%
4%
21%
6%
Number of seats in the Press Center Domestic
Foreign
7%
19%
30%
40%
32%
31%
31%
10%
Number of installed computers Domestic
Foreign
4%
13%
18%
40%
13%
20%
65%
27%
Number of LAN cables Domestic
Foreign
4%
19%
17%
33%
15%
17%
64%
31%
Connection speed Domestic
Foreign
7%
37%
23%
38%
4%
3%
87%
22%
Wireless LAN connection in work spaces Domestic
Foreign
5%
23%
18%
28%
7%
10%
70%
39%
Number of lockers installed Domestic
Foreign
12%
34%
27%
33%
19%
10%
42%
23%
Interview rooms Domestic
Foreign
4%
9%
23%
23%
4%
2%
69%
66%
Exhibitor press releases in the Press Center Domestic
Foreign
9%
22%
32%
36%
28%
18%
31%
24%
Free use of phones and faxes Domestic
Foreign
15%
33%
17%
26%
3%
4%
65%
37%
Free use of the Internet Domestic
Foreign
17%
44%
18%
29%
3%
3%
62%
24%
Parcel delivery service Domestic
Foreign
29%
43%
14%
17%
2%
6%
55%
34%
Free drink service Domestic
Foreign
43%
57%
25%
24%
3%
1%
29%
18%
Press briefing footage viewing services Domestic
Foreign
15%
26%
22%
24%
1%
2%
62%
48%
Photographer desk service Domestic
Foreign
8%
17%
15%
18%
2%
3%
75%
62%
Camera check / cleaning / battery charge service Domestic
Foreign
10%
23%
10%
10%
3%
4%
77%
63%
Lounge space Domestic
Foreign
11%
28%
33%
44%
19%
10%
37%
18%
Complete smoking ban in all indoor facilities Domestic
Foreign
44%
61%
17%
10%
15%
6%
23%
23%
Hot Spot Wireless LAN service Domestic
Foreign
8%
24%
15%
17%
2%
4%
75%
55%
Press Lunch service Domestic
Foreign
26%
25%
24%
30%
12%
10%
38%
45%

Comparison against the Other Four Motor Shows (Frankfurt, Geneva, Paris and Detroit)

Item 1st 2nd 3rd 4th 5th
Satisfaction with a whole show Domestic
Foreign
Frankfurt
Tokyo
Tokyo
Geneva
Detroit
Frankfurt
Geneva
Detroit
Paris
Paris
Exhibitions Domestic
Foreign
Frankfurt
Frankfurt
Tokyo
Geneva
Detroit
Tokyo
Geneva
Detroit
Paris
Paris
Special Events Domestic
Foreign
Tokyo
Tokyo
Frankfurt
Geneva
Geneva
Frankfurt
Paris
Detroit
Detroit
Paris
Press briefings Domestic
Foreign
Tokyo
Detroit
Frankfurt
Tokyo
Detroit
Geneva
Geneva
Frankfurt
Paris
Paris
Satisfaction with the Press Center Domestic
Foreign
Tokyo
Tokyo
Frankfurt
Detroit
Detroit
Frankfurt
Geneva
Geneva
Paris
Paris