Issued: 5.Nov.1997

Final!Successful 32nd Tokyo Motor Show Closes After 13 days of being open to the public the 32nd Tokyo Motor Show has closed its doors. Thanks to fine weather and a relaxation of exhibit regulations, for example, allowing two-story exhibits, an exhibit-by-enterprise policy (displaying both passenger cars and commercial vehicles at individual booths) and a focus on injecting an entertainment element with various performances, the total number of visitors climbed pass 1,500,000. Noteworthy, the two-story facilities contributed to an expanded exhibition space, and the creative efforts of all the exhibitors helped remove the anxiety of displaying both passenger cars and commercial vehicles in the same booth and, unexpectedly, allowed the exhibits to be more focused. Subsequent shows for passenger cars and commercial vehicles will be held separately, alternating yearly. Thus the 32nd Tokyo Motor Show can be considered a major turning point in this show's history. In response to foreign manufacturer requests, the Japan Motor Industrial Federation Inc. (JMIF) has finally accomplished its desire to expand the exhibition space for foreign auto manufacturers to about 3,100m2. Jean M. Muller, Secretary General, OICA (Organization Internationale des Constructeurs d'Automobiles), praised this policy saying, "even foreign auto manufacturers can get enough space for exhibition. I have never seen a show accomplish this level of fairness." Members of the press, who have visited from all over the world (71 countries), all felt that, "One can never talk about motor shows if you have never seen the Tokyo Motor Show." Among them, Mr. Ignacio Alvarez from Uruguay was the first TV interviewer from that country. The total number of registered press members was 11,800 Japanese and 2,800 from abroad. The farewell ceremonies started at 7:00 p.m. in each booth. Some of the spokesmodels, as well as a few visitors, even began to tear up, this is something that can only be seen on the last day. Also, many of the visitors were no doubt thinking "thank you for showing us such a good time". Closing the 32nd Tokyo Motor Show Yoshio Komiya, Executive Managing Director of the Japan Motor Industrial Federation, gives a press conference in the Press Center on the second floor of the International Exhibition Hall, shown below. 1. Summary 1) Blessed with fine weather, the show was a tremendous success 2) The final number of visitors exceeded 1,500,000, same as the previous show. 3) Visitor demographics (based on observations spanning four days) By Gender Ratio of female visitors increased approximately 5% from the previous show Male: 74.8% (previous show 79.5%) Female 25.2% (previous show 20.5%) By Age Group Those under 30 totaled 47.3% of all visitors (-3.5% from previous show) 2. Number of Visitors 1) Total number of visitors 1,515,400, as of Nov. 5th (previous show 1,523,300) 2) Average daily visitors 116,600, as of Nov. 5th (previous show 117,200) 3. Visitor Activities (Preliminary survey results) 1) Purpose (multiple answers allowed) To see specific cars 65% To enjoy the show 16% To study the latest technology 15% To utilize for work/study 14% To learn about auto parts 6% Other 5% 2) Visitor Satisfaction Satisfaction ratio Very good (+2) Good (+1) Total 400 88.3 20.5 67.8 Male Total 307 87.9 17.9 70.0 16-29 136 90.5 22.1 68.4 30-49 142 85.2 12.7 72.5 Over 50 142 85.2 12.7 72.5 Female Total 93 89.2 29.0 60.2 16-29 58 93.1 39.7 53.4 30-49 31 83.9 9.7 74.2 Over 50 4 75.0 25.0 50.0 4. New Features 1) Night Ticket Compared with the number of visitors from the previous show who bought tickets after 4:00 p.m., the number purchasing the newly introduced night ticket increased by 70%. 2) Show Presentations More than eight kinds of presentations by professional dancers and players provided a new way to enjoy the motor show. 3) Internet information delivery Since its opening on Sept. 1st, the total number of hits on the Motor Show Official Site has reached more than 10 million, as of October 31st. The number of hits from abroad has also exceeded 10,000, and more than 190,000 users have accessed the sight. The most popular sections are the "Highlights", the "Booth Guide" and the "Live Image". Moreover, the "Search Map" and the "Access Guide" are useful for actual visits to the show. 4) Multimedia Experience Corner The total number of visitors to the five Multimedia Experience Corners totaled more than 120,000, one out of every twelve visitors. The 16-screen Multivision displays in the center of the Entrance Hall on the second floor of the International Exhibition Hall provided Motor Show news and daily booth and traffic information. A digital camera rental corner and a memorial instant print service were very popular. 5) CD-ROM sales Being a media fitting the digital era, the "motor searcher '98", a CD-ROM version of the "Japanese Motor Vehicle Guidebook" sold 13,000 copies, and "The History of the Tokyo Motor Show" sold 9,000 copies. 5. Subsequent shows Passenger car and motorcycle show Commercial vehicle show Name: The 33rd Tokyo Motor Show - passenger cars and motorcycles - (1999) The 34th Tokyo Motor Show - commercial vehicles - (2000) Organizer: Japan Motor Industrial Federation, Inc. (JMIF) Session: Oct. 22 to Nov. 3, 1999 Press days: Oct. 20-21 Invitation day: Oct. 22 Public days: Oct. 23 to Nov. 3 Open time: 10:00 a.m. to 7:00 p.m. (tentative) Site: Makuhari Messe Frequency: Alternating yearly between passenger cars and commercial vehicles Exhibit: To be classified at a later date 6. Show Data (as of 2:00 p.m. Nov. 5th, 1997) 32nd Show 31st Show Difference Vehicles Parked 203,921 over 13 days (15,686 per day) 206,775 over 13 days(15,906 per day) -2,854 0ver 13 days (-220per day) Permanent parking 103,631 100,948 +2,683 Temporary parking 100,290 105,827 -5,537 Press Members 14,690 13,806 +884 Japanese 11,872 11,646 +226 Foreign 2,818 2,160 +658 User's of Baby Care Center 4,497 4,814 -317 Lost children 309 332 -23 User's of First Aid Service 708 735 -27 Lost and Found Items 1,201 1,458 -257 Today, 5 November, 1997 Welcome to the 32nd Tokyo Motor Show Mr. Hirobumi Kawano, Director-General for Machinery and Information Industries Policy, Ministry of International Trade and Industry. Visitors 97,500 attendees (Total 1,515,400 attendees) Staff Digital Photographer: Yoshihiro Shinomiya, Masayuki Wakabayashi Translator: Norio Kobayashi (Seishosha Co., Ltd.) Design & DTP: ball inc. Mutsuo Matsuhashi, Musashi Kishimoto, Masayuki Fushimi, Masami Kameyama Color Printers: Canon Inc., Hewlett-Packard Japan, Ltd.

JAPAN MOTOR INDUSTRIAL FEDERATION, INC.