Issued: 1997/10/21

Aiming to Satisfy Visitors The Tokyo Motor Show seeing its 32nd running The 32nd Tokyo Motor Show will open to the public from October 24th (Friday) through November 5th (Wednesday) in Makuhari Messe, Chiba, under the theme, "One World, One People, One Show." Participants from 14 countries representing 330 companies, six governments and one organization will be present. Among the over 770 vehicles to be exhibited will be 284 exhibition vehicles including 100 concept cars. These figures show the enthusiasm the participants have for the 21st century. For the sponsors, the Japan Motor Industrial Federation, Inc. (JMIF), more importance has been attached to the satisfaction of visitors than the actual number of visitors who attend. Reason for visiting the show "I came to see a specific car" From a questionnaire from the preceding show Results of a questionnaire asking the reason for attendance given to visitors of the preceding motor show (October 1995) are as follows: 1. To see a specific car: 70% 2. To see state of the art technology: 19% 3. To enjoy the show: 16% Among the overwhelming number of visitors who came to see a specific car, 65% answered they were considering the purchase of a new car. In short, 45% of visitors who came were thinking of buying a car. Exhibition rules were modified to suit the needs of visitors A satisfying show is said to have four characteristics: 1. Satisfying content 2. An abundance of information 3. An enjoyable atmosphere 4. Carefully thought out services JMIF had improved exhibition rules to meet the needs and desires of visitors. 1. Combined exhibits of passenger and commercial vehicles by manufacturers Main hall organized by manufaturers' booths Two characteristics of the Tokyo Motor Show are: a. It has the world's largest attendance (1.52 million in 1995, followed by the Paris show in 1996 with 1.08 million) b. The show is comprised of passenger and commercial vehicles, motorcycles, special purpose vehicles and parts. Other major shows exhibit passenger and commercial vehicles separately. Unfortunately, exhibition space is more limited than other major shows. Yearly, requests for expansion of exhibition space were made, particularly from overseas manufactures. To satisfy these requests, commercial vehicle space was reduced 25% and motorcycle space 10% in cooperation with Japanese manufactures. As a result, independent booths for commercial vehicles became difficult and it was decided that each manufacturer would combine their passenger and commercial vehicle displays in one booth. This also allowed for more efficient use of space. 2. Exhibits on two floors approved Booths allowed on the second floor for the first time To supplement insufficient exhibition space and allow visitors to look at vehicles from a new angle, permission for exhibition on the second floor was applied for and granted by authorities for this show. Visitors can also look down on cars from the second floor giving the show a three-dimensional quality found in European and American motor shows. 3. Exhibition height restrictions eased To allow for more dynamic and free exhibitions, the zone where stands can be up to 6m in height was expanded from half to 2/3 of exhibition space. 4. Information dissemination left to manufacturer discretion To ensure a sufficient amount of information was disseminated, the preparing of information materials was left to the discretion of the manufacturers. 5. Representation restrictions eased Restrictions on representation were eased based on the assumption that participants would confine sound and movement to their booths and not interfere with adjacent booths. Topics /21 October New Exibition Halls Open in Makuhari City List of newly opened facilities   Floor area Building area Area of exhibition hall North Hall 33,412m2 30,572m2 18,340m2 International Exhibition Hall 98,820m2 88,815m2 54,353m2 Event Hall 15,522m2 9,357m2 3,100m2 TOTAL 147,754m2 128,744m2 75,793m2

JAPAN MOTOR INDUSTRIAL FEDERATION, INC.