Booth Guide

Passenger Cars(East Exhibition Hall)

Mercedes-Benz / smart


List of Exhibits



Mazda Motor Corporation unveiled a compact hatchback concept that heralds a new generation of Mazda cars. It adopts SKYACTIV-Vehicle Architecture, next-generation technologies that apply a human-centered design philosophy for optimal functionality, and is powered by the SKYACTIV-X, set to become the world’s first commercial gasoline engine to use compression ignition*. Dynamic performance has been dramatically refined and next-generation design condensed to create Mazda’s ideal compact hatchback.
The design vision model is displayed, too. It embodies the concepts that will define the next generation of Mazda design, resulting in a more profound expression of the globally-acclaimed KODO design language
The SKYACTIV-X engine is also on display at the show.
Mazda exhibits 12 units including the Mazda CX-8, a new three-row crossover SUV that goes on sale in Japan this year.
Mazda’s theme for this year’s show – Mazda is committed to enriching people’s lives through “Celebrate Driving.” – indicates the company’s determination to continue offering cars that celebrate the driving experience, enrich lives and build a strong bond with customers.

* As of August 2017, according to in-house research

List of Exhibits

Peugeot / DS


You will find the richest line-up of SUVs in Peugeot's history. Peugeot 2008, 3008 and 5008. This new SUVs embody the wonderful mixture of peugeot core values, and has set the new standard for its category.

As for DS, DS 7 Cross back has got the Japan premier here in Tokyo Motor Show. And the limited version, DS3 Dark Side with special 3D paint is waiting for your visit. Besides the new cars, please don't miss DSVV, DS virtual vision gives you a superb experience of VR.

List of Exhibits



BMW GROUP Japan will participate in the 45th Tokyo Motor Show at Tokyo Big Sight beginning Friday, October 27 2017. This year five BMW models will make their Asian premiere at the show, including concept models appropriate to this year’s theme of “Beyond the Motor”.

A press conference will be held at the BMW booth on Wednesday, October 25 at 13:10 before the Tokyo Motor Show officially begins.

The following models will have their Asian premiere at the show:
•BMW Concept Z4
•BMW Concept 8 Series
•BMW 6 Series Gran Turismo

List of Exhibits



Based on a BMW foundation, the ALPINA is a one-of-a-kind automobile completed by veteran craftsmen with superb skills. Its incredible performance outstrips even super sports cars.
ALPINA, however, is not focused solely on power and specs, but is responsible for creating a unique world of automobiles since its inception. In other words, performance and handling that far exceeds that of its base model is applied while simultaneously delivering sophistication, comfort, and a smooth ride. This rare form of automobile craftsmanship that is common to each and every model is the core philosophy of ALPINA, and continues on to this day.

List of Exhibits



All the models of Porsche cherish.
They are the sports car in its purest form.
Possesses a long history of best performances throughout the ages with its unique technological capabilities.
The 45th Tokyo Motor Show 2017’s Porsche booth is a roadmap to the “evolution and challenges” of a sports car manufacturer aiming to be the world’s best.
The past, present and future of the sports car are expressed by the theme of Porsche Intelligent Performance.
The past that was born in pursuing ideals. The present, embodying the world of sports car expansion. And the future: Powertrain development and information technology that continues to run at the cutting edge, outstanding graceful form, and passion to respond to customer preference.
Come and experience the next generation automobile society at our booth.

List of Exhibits



List of Exhibits



At the 45th Tokyo Motor Show to be held from October 28 in Tokyo Bigsite, Audi presents, besides two new concept cars: Audi Elaine concept and Audi Q8 sport concept, two new models to be introduced into the Japanese market in the near future: the Audi A8 and Audi RS 4 Avant, as well as models just launched including the Audi SQ5, Audi RS 5 Coupe and Audi R8 Spyder V10. The Audi Elaine concept is a precursor of the full electric SUV Coupe Audi plans to launch in few years, while the Audi Q8 sport concept is a model which heralds the new sporty premium SUV Audi also plans to produce in future. The Audi Elaine concept and Audi A8 flagship sedan feature the state-of-art Audi AI systems: highly automated driving functions* Audi has succeeded to develop into the production model for the first time in the world.

List of Exhibits



List of Exhibits



Recognizable design even from a distance, the new Lexus stand encourages visitors to explore the world of Lexus. Divided into each zone where similar types of vehicles and contents are displayed, the whole design expresses elegant white-tone atmosphere which emphasizes the beauty of each Lexus vehicle. At the left back of the booth, there is a section called "Brand Gallery" where you can also experience the world of Lexus Brand.

List of Exhibits



The MITSUBISHI e-EVOLUTION CONCEPT is a new-generation high-performance all-electric crossover SUV, and it allows a glimpse of MMC’s future. For an enhanced driving experience, the MITSUBISHI e-EVOLUTION CONCEPT combines the very best of Mitsubishi Motors technology with the go-anywhere flexibility of SUVs.
MITSUBISHI e-EVOLUTION CONCEPT expands MMC’s SUV knowhow of EV and all-wheel drive expertise and takes it to a new level with Artificial Intelligence (AI). These elements are combined seamlessly to deliver safe and enjoyable performance that mirrors driver intent under all weather conditions, and on all surfaces.
MITSUBISHI e-EVOLUTION CONCEPT is built to stimulate the intellectual curiosity of both driver and passengers, true to the Evolution reputation.
The Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling and performance.

List of Exhibits



List of Exhibits



We express future vision and the world of “enjoyment and peace of mind”, SUBARU’s value to proffer customers, in our entire booth, and we prepare various experiment for visitors to make them smile.
We have 10 vehicles on site, including concept car showing for the first time in the world.
A concept car,“SUBARU VIZIV PERFORMANCE CONCEPT”will be revealed as our indicator of SUBARU’s high performance cars in the future.
As special specification cars, we present 3 vehicles; “S208”comes back for the first time in 2 years since the previous model has been sold out in one day, “SUBARU BRZ STI Sport” is newly released, and “OUTBACK Limited Smart Edition” will be on sale in the next spring.
From our stock car; new function EyeSight Touring Assist loaded “LEVORG”, Car of the Year Japan awarded “IMPREZA SPORT”, and urban SUV“SUBARU XV” with unique style of sporty-casual. In addition, “IMPREZA FUTURE SPORT CONCEPT” and “SUBARU XV FUN ADVENTURE CONCEPT” will be reference exhibit as enhancement of the world of stock car.
Furthermore, “SUBARU BRZ GT300” 2017 model, which continues thrilling races in the SUPER GT in this year too, will be on site as one of wide range of vehicles on display, so they will pick up steam in the SUBARU’s booth.
In our presentation, we adopt a brand-new layout that 11 big monitors go across on a line in the booth. The space will be overwhelming sense of realistic and immersive.

List of Exhibits



The theme for the Suzuki booth this year is “EXCITEMENT for Everyone, in Everywhere”. Since its foundation, Suzuki has focussed on creating fun and unique products of small cars, motorcycles, motorised wheelchairs, and outboard motors for the customers to enjoy the usefulness. Suzuki, as the brand celebrating its 100th anniversary in 2020, will introduce our initiatives in development of products and technologies for ongoing success in the next 100 years.

The Suzuki booth is divided in several areas with dedicated themes. A range of automobile, motorcycle, and outboard motor models are exhibited according to the themes for visitors to easily imagine what it will be like to use these models. The concept cars will include the e-SURVIVOR, a compact SUV in independent four-wheel-drive system with independent wheel motors; the SPACIA CONCEPT, a tall miniwagon that offers a sense of excitement and fun; and the XBEE (cross-bee), a crossover wagon of whole new genre. The concept motorcycles will include the SV650X, which represents proposals in the neo-retro category. Suzuki will introduce the Suzuki Safety Support, the new safety technology brand for automatic brake, false start prevention function, and other preventive safety technologies, and present the company’s initiatives in technologies for safety, confidence, and electrification, and technological proposals toward the future by showcasing the technology exhibits.

List of Exhibits



Honda’s entire booth will promote the expanding possibilities of people through mobility and enriched lifestyles.

Honda will be exhibiting many electrified models such as the Honda Sports EV Concept which will be world premiered during the event, and global models such as the Japan premiere all-new Honda CR-V. Featuring a new model celebrating cumulative production of the Super Cub reaching 100 million units in October this year, the Honda booth will also be exhibiting about 60 years of Super Cub history, its current models, and its future.

The Motorsports section of the booth will treat visitors to fun activities such as riding or touching real racing machines, and in the center area of the booth will welcome visitors to relax and gather.

List of Exhibits